Program

Marketing Week in Barcelona – Wold Marketing Festival.
Knowledge, recognition and networking.

Monday 27

From 10:00 to 11:30 h

WMF Opening

Marketing
Leader Profile
Observatory

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Location:
Mobile World Centre

From 16:00 to 17:30 h

How to grow
the Barcelona Brand
through the culture?

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Location:
CaixaForum

From 18:00 to 19:30 h

Packaging,
final decision

Full workshop

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Location:
Caixa Forum

Sponsored by
hispack100px

From 20:00 to 20:45 h

SMEs who
think big

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Location:
Moritz Fabric

From 21:00 to 21:45 h

NeuroNetworking
ExperienceOne

Full workshop

Location:
Moritz Fabric

Tuesday 28

From 10:00 to 11:30 h

The digital transformation
of traditional
Marketing strategies

Full workshop

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Location: EAE

Sponsored by
eae

From 12:00 to 13:30 h

The brands’ role
in global scenarios

Full workshop

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Location:
EAE

From 16:00 to 17:30 h

Success
is written with A

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Location:
CaixaForum

From 18:00 to 19:30 h

New technologies
applied to
Marketing

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Location:
La Salle

Sponsored by
lasalle

From 20:00 to 20:45 h

Inbound
Marketing

Full workshop

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Location:
Moritz Fabric

From 21:00 to 21:45 h

NeuroNetworking
ExperienceTwo

Location:
Moritz Fabric

Wednesday 29

From 10:00 to 11:30 h

Cities Leaders
Brand
Observatory

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Location:
Mobile World Centre

From 12:00 to 13:30 h

Digitalise
your Marketing: Keys to create
unique experiences
to your
“digital” client

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Location:
Mobile World Centre

Sponsored by
seidor

From 16:00 to 17:30 h

Marketing and
virtual reality:
Challenges and
opportunities

Full workshop

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Location:
Universitat
Abat Oliba CEU

Sponsored by
ceu

From 18:00 to 19:30 h

First Marketing
TV Show

Full workshop

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Location:
Universitat
Pompeu Fabra

Sponsored by
upf

From 20:00 to 20:45 h

Innovation
to improve
the product

Full workshop

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Location:
Moritz Fabric

From 21:00 to 21:45 h

NeuroNetworking
ExperienceThree

Location:
Moritz Fabric

Thursday 30

From 10:00 to 10:45 h

ROI Marketing

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Location:
Mobile World Centre

From 11:00 to 11:45 h

“e-Achinar”:
Let’s Marketing
to China

Location:
Mobile World Centre

From 12:00 to 13:00 h

Branded
Content

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Location:
Mobile World Centre

Sponsored by
porter-novelli

From 17:45 to 00:00 h

Barcelona
Marketing
Meeting
&
Marketing
Leaders
Awards

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Location:
L’Auditori